Thursday, January 05, 2017

The Devil's Dictionary of internet terminology

This internet business is big money, people tell me. And apparently most of the money is spent by the marketing department, inventing new buzzwords. If I had a penny for every time someone used one of these nonsensical terms, well, then I'd have an internet business model.

To aid in linguistic understanding and to further world peace, I've been compiling a helpful dictionary. The start of a new year seems a good time to share, before we are overwhelmed with a new crop of jargon.

Virtual: On a computer.

The cloud: On someone else's computer, trusted implicitly for your security and privacy.

Platform as a service: On the internet.

Web 2.0: A method of refreshing advertisements without reloading the entire web page.

User-driven: Market-driven.

Market-driven: Profit-driven.